10 Best Practices to deliver effective and impactful webinars

No matter if you are willing to showcase your company, products, or services and collect potential sales leads or establish your thought leadership in a topic or meet investors, press, industry analysts, and other groups, Webinar technology are readily available and surprisingly inexpensive compared to hosting hundreds of people at a live seminar held in a high-rent hotel conference room. Moreover, the beauty of scheduling and conducting it effortlessly along with the ability to speak to participants across a wide geographic is what makes it more favorable. Further, with the COVID-19 pandemic, group meetings, and conference travel are prevented, webinars may be the only option to present information to a group of participants. However, poorly delivered experiences have led to a new phenomenon- Webinar Fatigue!

Here’s how one can combat Webinar Fatigue and deliver effective and impactful webinars:

  1. Advance Planning:

For any event to be successful, advance planning and a commitment to spend the necessary time and effort are essential. Collect logistical information about the webinar like date, time, expected duration, audience composition, video stream, slides, handouts, evaluation system, etc to ensure the speaker’s plans for the webinar is in line with the way the organizers set it up.

2. Define Learning Objectives:

Assess participant’s need of attending the webinar, based on these need assessments, figure out the relevant learning objectives. Alternatively, one can gather data from the webinar organizer about expected learning objectives like specific knowledge, skills, or abilities participants need to obtain, and what change you want to witness in participants after attending it. Deploy these learning objectives to develop a title for the presentation that both summarizes what participants will learn as a result of attending.

3. Try out Tools:

Webinar’s interactive tools, such as polling questions, break-out rooms, and the discussion area are very effective in engaging the attendees and increase participant involvement in your presentation.

4. Attend a Webinar:

Yes, you heard it right, attending a webinar that uses the same platform may help to understand the format and gain the experience of being an audience. Moreover, one can figure out what’s working and what not to make the necessary adjustment beforehand.

5. Engaging Slides:

Ensure the slides are interactive and engaging as effective slides are critical to communicating information in webinars. Also, webinars participants may be from different states or countries and may not be familiar with certain acronyms, abbreviations, etc. so it is essential to keep the audience in mind and to approach your work from the audience’s perspective. Appropriate use of images, videos, etc can further enhance the effectiveness of webinars.

6. Interactive Learning Activities:

Webinars usually demand more attention span, so it is essential to figure out the ways to interact with participants and involve them in the presentation. Polling questions, creation of break-out discussion rooms, discussion box conversations, and use of images, such as ‘raise my hand can help to interact with the audience and involve participants who do not appear to be actively engaging in the webinar.

7. Get Hold of Technology Used:

Learn about the webinar platform prior to the presentation and clarify the roles the organizer would like you to play. Test all the functionalities and develop a backup plan with the webinar organizer if technical issues arise.

8. Be organized:

Log on before time, organize the space, minimize potential noises, position the screen at eye level along with making ergonomic adjustments and remember to smile and be enthusiastic during the presentation.

9. Measure Learning:

Evaluate what did the participants achieved by attending a webinar. One can conduct a post-webinar survey, ask questions that specifically address the impact, or ask knowledge-based questions before and after the webinar to measure change.

10. Get Feedback

Feedback can be collected in a number of ways, including a post-webinar participant survey, discussions with the webinar organizer and peers, participant comments during and following the webinar, and your own self-assessment.

Similar to organizing any meeting, hosting a regular webinar series requires the involvement of a dedicated group of people. An effective webinar coordination team is crucial to assist with all the planning and logistics for hosting a webinar while ensuring that the workload is not borne solely by you.

If you too are willing to organize a webinar, connect with our seasoned experts, who have long-standing experience in organizing webinars successfully.

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Ashwini works as a content strategist at Manal Agency. Armed with her intensive research and analysis, she crafts cohesive content that aligns with the brand. She crafts & strategizes the content on diverse topics that aim to educate, entertain, inspire, and engage the readers.
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