Difference Between UI and UX
Do you consider UI and UX to be inadvertently interchangeable?
Though in some aspects, they are similar to each other but the fact is that the user interface (UI) is not a user experience (UX). Both of them differ significantly in their nature, and, more importantly, in their common goals and objectives.
Let’s clear out the confusion by exploring them in detail.
What is User Interface (UI)?
UI is the appearance of the interface and what physical characteristics it acquires. It usually determines what color will be the color gamut, whether the visual range will be convenient, whether the text will be readable, and the like. It is an accumulation of approaches and elements that allow the user to interact with the system.
What is User Experience (UX)?
User Experience is a certain experience that the user gets from working with your interface. Is he able to find what he was looking for and how quickly and easily he could do it. Thus, it is more than just the end result of user interaction, but the core of the brand.
How they are Different?
|Functionality||Visually guides the user through a product’s interface using interactive elements across all platforms.||Deals with research, testing, development, content, and prototyping.|
|Based on||User’s needs and research||Client’s needs and requirements.|
|Focus||How the interface looks (how the specific product’s surfaces look and function)||How the interface works (everything that affects the user’s journey to solve a problem.)|
|Objective||Showcasing the brand’s strength and visual assets to a product’s interface.||Developing, improving, and establishing quality interaction between a user and all elements of a company.|
|Approach||Creative and critical||Creative and convergent|
|Requirements||Wireframes, prototyping, and intensive research.||Mockups, graphics, and layouts.|
|Influencing factors||Icons, color, interactive text projects, and influence a number of other elements that are related to the user and system interaction.||Marketing, speed, colors, performance, individuality, customer support, established expectations, visualization, financial approach, and so on|
|Key Deliverables||Style tiles and layout mockups||User persona, Journey maps & wireframes|
How do they Work Together?
Both UI and UX work together to make the platform valuable to the end-users, which is why the designer should ensure that both UI and UX are well integrated into the website and effective collaboration is established. UI works the look and feel of a website/app while UX is the journey that enables the user the feeling of comfort while using the website/app. Both are codependent, in absence of a pleasant UI, even a brilliant UX would disappoint the user and the finest blend can deliver a remarkable front-end.
Top 5 UI/UX Trends in 2021
- Dark Mode
People are hooked up with their laptops & mobiles and are spending more time with it. Dark mode not only saves battery but also increases readability, reduces eye strain & screen glare along with looking elegant, stylish, and modern.
When flat designs are combined with skeuomorphism, graphically intense Neuromorphic UI is created. This UI is elegant and comfortable but doesn’t play nice with basic usability principles.
Animated UI can increase UX manifolds than static graphics. It is an immersive way for apps/websites to convey messages to the user without using modal and banners.
4. Advanced Micro-Interactions
Advanced micro-interactions exist in almost all apps and platforms. Example: The “Like” feature of Instagram and “Retweet” of Twitter.
5. Bold Typography
When it comes to grabbing the user’s attention, bold typography has a crucial role to play. Popular websites are adopting this technique.
Both UI and UX play a critical role in deciding the success of a website or app. While users might ignore a bad UI, they won’t be able to overlook poor UX design. Similarly, a good UI might seem good for a while, but how good is it really if users can’t easily navigate through their own experience. Also, whether it is designing experiences or interfaces, it is of utmost essential to keep the end-user at the center.
According to Forrester, Better UI could raise your website’s conversion rate by 200%, and better UX design could yield conversion rates of up to 400%. If you too are willing to enable a top-notch user interface and user experience to drive conversion rate, count on us.