Top 10 Free Email Marketing Tools for 2021

In this crowded business world, there is a ton of competition for the attention of prospective customers. E-mail marketing is one of the cornerstones of digital marketing because of its high profitability and conversion rate. With the potential to fetch 4400% ROI, it is recognized as not only one of the most effective marketing tools but also, the most powerful tool for branding, direct response, and building customer relationships.

Some Unassuming Facts:

  • 44% of email recipients made at least one purchase last year based on a promotional email.
  • Roughly half of an email list will be active – either opening or clicking on emails
  • Businesses report that email marketing has an average ROI of $44 for each $1 spent.
  • Research suggests that 99% of email users check their emails every day.

Not just this, this highly effective marketing channel is poised to thrive for many years to come as the number of active email users increases each year. Further, the advent of HTML, audio, and video email improves the scope for creativity in email marketing.

However, for small businesses, the phrase “e-mail marketing” itself is enough to send shivers down their spine, as they need to find in-house talent to handle the campaigns. Another issue is the tight marketing budget. Moreover, the campaign strategy too needs to adapt to customer’s preferences to witness success. This requires continuously updating yourself with the latest consumer behavior and expectations. Just think about it, Do you have the time to do it? Well, the right email marketing tool could come to your rescue.

So how can you arm yourself with the right set of tools?

Below we have grossed the top 10 free email marketing tools that should be part of any marketer’s arsenal. Let’s have a look.

  1. Hubspot

This marketing tool from Hubspot is everything you need to increase traffic, convert leads, and prove ROI. This tool is absolutely free and comes with a handy drag-and-drop visual editor, and is equipped with ready-made templates that can make your life easier. Also, it allows the users to optimize email campaigns with A/B tests and analytics and personalize emails for more opens and clickthroughs.

2. MailChimp

Mailchimp is another free email marketing tool that provides email marketing features such as email creation and scheduling. It has pre-designed templates that using drag‑and‑drop builders make email creation a breeze. It has a content studio that helps you find what you need for your campaigns and comes with real-time analytics to help you keep tabs on your campaigns and quickly identify what’s working and make smart decisions moving forward. However, it serves a broad target audience means that while it is an okay solution, it is not necessarily the best solution for your niche.

3. Sendinblue

This free email marketing tool is considered one of the smartest and most intuitive platforms for growing businesses. If you are looking for additional functions such as customer relationship management and landing page creation along with email marketing tools, this platform is for you. Once you are done with designing your email, you can conduct A/B testing and segmented recipient lists to optimize your campaigns and target the ideal audiences.

4. Omnisend

Omnisend is a sophisticated eCommerce marketing platform. It has a library of templates that makes it easy to create professional, stunning emails in minutes. Its drag & drop content editor makes it a breeze to create campaigns with dynamic content blocks designed specifically for eCommerce. Moreover, the segmentation feature allows the users to leverage customers’ profile data, shopping history, and more filters to build audience segments that can then be included or excluded from the campaign targeting.

5. Mailjet

Mailjet is an all-in-one email tool that helps a user send marketing emails to masses of recipients. It is featured with email tracking, multi-user collaboration, customizable templates, A/B testing and it even boasts an SMTP server to help you send tons of emails. However, the platform has limited automation functionalities and the managing list is a bit hassle. Thus, it a good choice for the emailing needs of large and small businesses engaged in e-commerce, however, it misses out on covering basic things like meaningful automation and hassle-free list management.

6. ActiveCampaign

Activecampaign caters to the needs of all business sizes and comes with advanced features like broadcast, scheduled sends, and autoresponders. With its ActiveCampaign’s drag-and-drop builder, one can effortlessly create functional emails instantly. Its automation creator allows the users to follow along with your customer’s journey and create that personal touch. One can send unlimited emails, create segmentation, use CRM and monitor progress with campaign reports, website tracking, and event tracking.

7. Sender

Sender is another free email marketing tool that allows its users to create and send beautiful, branded emails. It has a library of professionally designed templates that can help to build unique designs in minutes with no coding required. It features Drag & drop builder, a Custom HTML editor, and an option to personalize your newsletters for each recipient to create an even bigger impact. Its powerful analytics feature allows the users to track who opened their emails and clicked on the links when they were opened.

8. SendPulse

SendPulse is an all-in-one communication platform, but its email marketing feature is the most popular. One can create responsive emails without any HTML knowledge in no time with its drag and drop editor. The trigger email feature helps to nurture the leads in every stage of the sales funnel. The unique subscriber rating feature allows the users to discover its most valuable subscribers and lets you analyze the open & click rates along with the read and unread rate of each subscriber.

9. Benchmark Email

Benchmark Email is a fully featured Email Marketing tool designed to serve SMEs, Startups. It is a one-stop solution featured with Auto-Responders, Landing Pages/Web Forms, Subscriber Management, WYSIWYG Email Editor, Drip Campaigns, etc. One can choose from tons of professionally designed templates. Also, features like drip campaigns, image library, dynamic content, CAN SPAM compliance makes it ideal to use tool.

10. MailerLite

Mailerlite is an intuitive email marketing tool that has an intuitive interface and an outstanding set of powerful features, making it an excellent tool for small businesses with a modest marketing budget. It goes beyond email newsletters and has a robust set of tools to create landing pages, forms, pop-ups, and even entire websites using a drag-and-drop editor. Moreover, A/B split testing, time zone delivery, personalization, and segmentation can further help to optimize the campaign further.

To Sum Up

No matter what tool you use, most of them come with features that can drive your email campaign without the need to upgrade the plan. However, each tool caters to a particular set of audience and business size, one can make a decision based on its marketing goals.

Each of these tools has its pros and cons; however, a recognized digital agency can help you to streamline the campaign and enjoy better results. Feel free to contact our experts.

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Ashwini works as a content strategist at Manal Agency. Armed with her intensive research and analysis, she crafts cohesive content that aligns with the brand. She crafts & strategizes the content on diverse topics that aim to educate, entertain, inspire, and engage the readers.
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