Top 10 Tips to Boost your ECommerce SEO
Do you have a stunning website that showcases the best products at very affordable prices? But what if it does not appear on search engines? Will your customers be able to know about those finest products and will you be able to generate desired outcomes? Certainly NO! Ranking high on a search engine is essential for more and more people to find and engage with your brand. 93% of online experiences begin with a search engine, and of these online shoppers, 75 percent never scroll past the first SERP. These statistics imply that securing a high spot in the first SERP and getting more eyes on your website is extremely important, and almost all online experiences start with a search engine like Google, Bing, or Yahoo.
A notable example of the dramatic impact an SEO campaign can have is an American retailer. This retailer’s organic links skyrocketed during the 2020 holiday shopping season and suddenly climbed to the top of the search results for many general keywords such as “dresses”, “bedding” and “furniture”.
So how one can maximize its SEO efforts? Here are the top 10 tips to boost your eCommerce SEO:
- Keywords Mechanics:
It begins with identifying the potential keywords that each surfer will attempt in their web session. Selecting proper phrases or keywords is crucial as targeting the wrong keywords can prove to be an expensive mistake for you and ruin all your SEO efforts. On the contrary, selecting the right keywords could instantly see a spike in traffic, conversion, sales, etc beyond your wildest dream. Closely watching what people are searching for and targeting multi-word keyword phrases or long-tail keywords can give better outcomes and help achieve quality leads.
2. Rule with your Unique Content:
Unique content provides good indexing of your website and influences your positioning as search robots are smart enough to evaluate the uniqueness of your content by separating them into pieces. However, in the eCommerce industry, the products offered are almost similar, and describing them uniquely is a bit difficult; however, all efforts should be made to make it as unique as possible. This process is continuous and therefore, a website should be updated frequently with fresh and plagiarism-free content. Of lately many content creators are using the traditional methods of developing SEO-friendly content; however, focusing on SEO is essential but not the sole purpose, so equal importance should be given to value, engagement, and other factors of the content.
3. Keyword Placement
Identifying keywords is the first step; however, the placement of these keywords also holds high importance. Like major keywords should be placed in the heading area by using meta tags and repeated again in the body of the page. Each product on your eCommerce site navigates the surfers to specific products, it is, therefore, essential to include keywords that you are trying to rank. Also, overstuffing of the keywords should be avoided, as it may invite a penalty from the search engine.
4. Keyword-Friendly URLs
Your product URLs should be keyword-friendly and allow users to instantly understand the product as if they fail to understand how search engines will?
Check out the URL of our last blog https://www.manal.agency/blog/how-branding-is-different-from-marketing/ it’s easy for you to understand the topic right?
However, the URL like https://www.entrepreneur.com/article/272531disallows users to understand what the article is about.
Thus, the URL should be friendly with a reasonable structure that can provide more information for users and search engines.
5. Product Image Optimization
When people visit your website, they come with a certain perception about the product, so the product images should be optimized to suit the user perception and possess high quality. Also, it is essential to optimize these images for the search robots to search them, so as and when someone searches for these products, the images should appear in search engines. When it comes to loading speed, the images should not reduce the loading speed. Adding relevant keywords into the ALT tag of the image will also add to high ranking.
6. Web Analytics
This is a must-have in your SEO strategy. Once the SEO goals are set, it is imperative to track what is working for your website and what isn’t. Google Analytics, Google Search Console, and other private web analytics software solutions can help you track your success. Any inconsistencies can be addressed on time, as these tools will help you figure out where your traffic is coming from, the demographic most likely to convert, where your marketing efforts are working (and not working), and profit increases generated through your SEO efforts.
7. Meta Descriptions & Titles
The meta descriptions are the first thing your visitors will observe, so like other content on your eCommerce website it should be unique and plagiarism-free, as this may influence positioning and indexing. Also, the duplicate meta description may get you penalized. The meta description should typically brief about what visitors will find on the key page, and iterates the selling points of your products.
8. Use Social Signals
Now, you must be thinking, what SEO has to do with Social signals, as search engines do not add social signals in their ranking algorithm factors. However, social shares, tweets, pins, etc have proven to be increasing search engine rankings. So using the share-worthy content on social media can boost your rankings on search engines.
9. A big No-No to broken links:
“Page 404 Not Found” is the most frustrating thing a user experiences, as a result, they avoid visiting your site and you lose a potential customer. It is, therefore, essential to keep a check on broken links on your website regularly and optimize the website for both users and search engines.
10. Directories & other sites
Inbound links also elevate your ranking on search engines. Search engines view directory listings as a vote of confidence in your website, this increases the chance of it appearing in their searches. Identifying appropriate directories and using the appropriate title, category and description is of utmost importance.
SEO is not only about keywords, but many factors decide the ranking of your website. Hope you find these SEO tips to be helpful for your eCommerce business. Following these tips, you’ll be on your way to higher rankings and more traffic.
If you’d like help with your SEO, boost your ranking on search engines and drive more traffic. Reach out to our experts.