Paid Campaign with Google Ads
The client is a leading eCommerce giant and conducts its business through a mobile app. The company offers a wide range of products to its customers through this app and offers the best deals across the product range. It was established in 2015 and has witnessed significant growth since its inception.
Increase online sales
Drive traffic to its website
Promote app to the right audience
Brand promotion and product awareness
We identified the customer demand for the client's products in Google, determined which keywords we want to use in the first campaign, analyzed affordability to advertise on those keywords, identified competitors who already have tested and optimized their AdWords campaigns and other such aspects before creating campaign on Google.
We created engaging text and combined it with immersive images to showcase more appropriately what the client offers.
Reach Target Audience
We carefully analyzed the insights about interests, demographics, keywords, location, and remarketing from authentic sources to figure out where we want to advertise.
Our experts measured campaign performance based on impressions, clicks, etc so that any adjustments can be made and the campaign objectives can be achieved.
- Generated leads for ecommerce campaign with focus on mobile users.
- Reduced 42% cost per lead acquistition cost as compared to traditional methods.
- Increasd 8% conversion ratio for app camapigns as compared to 2% conversion with historical benchmark of previous campaigns.