After carefully evaluated brand positioning strategies, we focused on marketing actions like prospect profiling, analyzing socio-demographics to design communication strategies, personalized promotions, original content, and much more to increase brand awareness.
To get the engagement rate high up, we focused on interactions like shares, comments, retweets, analyzed its growth rate, curated differential messaging, performed AB testing to analyze their effectiveness, avoided sales pitch in our messaging, used the most popular relevant hashtags, unique imagery and participated in relevant conversations.
The brand perception reveals the sentiments associated with the brand, which is why we have analyzed the percentage of positive versus negative sentiment over time, assessed reputation score, increased the response rate to social media interactions, etc.
We ensured the brand content generated social media followers and interactions with prospective customers and analyzed the share of marketing leads originating from social media that turned into leads along with the conversion rate to make adjustments if required.
- 18% increase in monthly social media traffic to main website.
- 27% of increase in social outreach on key social channels namely Linkedin, Twitter and Instagram.